Summary: Entrepreneur and Shark Tank India judge Anupam Mittal has criticized social media platforms like YouTube for enabling provocative content to go viral while avoiding accountability when controversy arises. Referring to the legal scrutiny faced by creators Ranveer Allahbadia and Apoorva Mukhija over India’s Got Latent, Mittal argued that platforms encourage extreme content for engagement but step back when backlash occurs. He emphasized that the show was designed for shock value, not moral discourse, and highlighted the failure of digital platforms to effectively moderate content, even for children. His comments have reignited discussions on the responsibility of tech giants in content regulation.
Shark Tank India judge and entrepreneur Anupam Mittal has taken a strong stance against social media platforms like YouTube, accusing them of enabling provocative content while distancing themselves when public outrage ensues.
In a recent LinkedIn post, Mittal called for accountability from digital giants, stating, “Summon YouTube to the High Court too, not just Ranveer and Apoorva.” His comment was in reference to the ongoing legal scrutiny faced by content creators Ranveer Allahbadia and Apoorva Mukhija over remarks made on their controversial show, India’s Got Latent.
Mittal argued that large social media platforms incentivize extreme content to drive virality, yet avoid responsibility when backlash erupts. He acknowledged that the content in question was inappropriate but urged a deeper look into the larger issue.
“See, what happened was messy, crass, and undeniably wrong. The statements & language used are totally unacceptable in any civilized society. But before we get all sanskari & load up our guns, let’s understand what the real issue is.”
He pointed out that India’s Got Latent was never meant to be a socially conscious program like Satyamev Jayate. Instead, it thrived on irreverence, shock value, and controversy. “Like it or hate it, that was the show,” he noted.
Mittal further criticized platforms like YouTube and Instagram for creating an environment where virality is pursued at any cost. “YouTube, Instagram, digital media—these platforms dangle virality like prasad, watch creators chase, and then step back when the fire starts.” He expressed concern over the lack of effective content moderation, revealing that he still comes across inappropriate videos for his seven-year-old child despite using platform-provided filters.
The entrepreneur’s remarks have reignited discussions around digital platform responsibility and the ethical implications of content moderation. His statements highlight the growing debate over whether tech giants should bear legal and moral accountability for the content they host.
As social media continues to evolve, the question remains: Should platforms be held to the same standards as traditional broadcasters, or should content creators alone shoulder the blame for controversial content?
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