Summary: OYO is investing $10 million (Rs 87 crore) in G6 Hospitality, the operator of Motel 6 and Studio 6, to enhance its digital presence. The investment will focus on expanding the Motel 6 website and My6 app, aiming to quadruple app installs before summer. OYO will leverage advanced digital targeting strategies and its partnerships with Google and Microsoft to attract high-intent customers. This move aligns with OYO’s broader strategy to strengthen its position in the North American market through digital innovation and improved customer engagement.
Ritesh Agarwal-led travel tech giant OYO has announced a strategic investment of $10 million (approximately Rs 87 crore) in US-based G6 Hospitality, the operator of the popular Motel 6 and Studio 6 brands. The investment aims to enhance the digital footprint of G6 Hospitality’s platforms, including the Motel 6 website and the My6 mobile app.
A key focus of this initiative is to significantly increase app adoption, with a target of quadrupling installs ahead of the upcoming summer season. OYO plans to achieve this by deploying advanced digital marketing and targeting strategies to attract high-intent customers.
To maximize engagement and drive direct bookings, OYO will leverage its direct partnerships with tech giants Google and Microsoft. This collaboration is expected to refine advertising efforts and ensure a seamless user experience across digital platforms.
This investment marks another step in OYO’s broader strategy to expand its presence in the North American market by leveraging technology to enhance customer experience and drive growth. With a strong focus on digital innovation, OYO and G6 Hospitality aim to strengthen their competitive edge in the budget hospitality sector.
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