Summary: Kisaan Say, India’s first cross-category direct-from-origin food brand, has raised $2 million in a pre-seed funding round led by Jungle Ventures via its First Cheque@Jungle platform, with participation from senior food industry leaders. Co-founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, the brand partners with 20 farmer collectives, benefiting over 50,000 farmers. KisaanSay offers 80+ products across 12 categories, distributed through e-commerce, direct-to-consumer channels, and retail. The funding will be used to scale operations, expand product offerings, enhance distribution, and strengthen marketing. Positioned amid rising demand for premium, natural foods, KisaanSay aims to transform India’s farm-to-fork ecosystem.
Transforming the Food Supply Chain
Founded by industry veterans Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay aims to redefine how food is sourced and consumed in India. The company’s focus on provenance ensures that products are cultivated, minimally processed, and packaged at their origin, offering consumers healthier and tastier options while securing fair incomes for farmers.
| KisaanSay Snapshot | Details |
|---|---|
| Founded By | Nitin Puri, Manoj Karki, Vaishali Mehta |
| Farmers Engaged | 50,000+ |
| Key Products | 80+ across 12 categories |
| Distribution Channels | E-commerce, D2C, retail in Delhi NCR |
KisaanSay’s unique co-brand and co-profit model connects the brand with 20 farmer collectives, positively impacting thousands of farming families.
Plans for Growth and Innovation
With this funding, KisaanSay plans to scale its operations, introduce new products, and strengthen its distribution network. The company is also investing in marketing and building a world-class team to accelerate its growth trajectory.
Insights from Leaders
“We are elated to welcome Jungle Ventures as a key partner in our journey,” said Co-Founder Nitin Puri. “Their support and global expertise will help us achieve our vision of equitable markets and premium food products. Together, we aim to scale KisaanSay from its current success to becoming a transformative force in the industry.”
Rishab Malik, Partner at Jungle Ventures, stated, “KisaanSay is filling a vital gap in the food supply chain by combining authenticity with scalability. The team’s ability to balance purpose and profit makes them a standout in the sector.”
Meeting Consumer Demands and Driving Change
The rising demand for natural, premium-quality products and the growth of Farmer Producer Organisations (FPOs) are reshaping India’s food landscape. KisaanSay’s farm-to-fork model uniquely positions it to lead this transformation, benefiting both consumers and farming communities.
As KisaanSay continues its journey, this funding marks the beginning of an exciting new chapter focused on innovation, expansion, and sustainable
