
OYO to Invest $10 Million in G6 Hospitality to Boost Digital Presence
Summary: OYO is investing $10 million (Rs 87 crore) in G6 Hospitality, the operator of Motel 6 and Studio 6, to enhance its digital presence. The investment will focus on expanding the Motel 6 website and My6 app, aiming to quadruple app installs before summer. OYO will leverage advanced digital targeting strategies and its partnerships…