In a vibrant leap forward, Bengaluru-based home décor startup Vaaree has clinched $4.6 million in a pre-Series A funding round, signaling robust investor confidence in its mission to transform India’s home furnishing landscape. This infusion of capital, led by PeerCapital and bolstered by prominent investors, positions Vaaree to accelerate its innovative approach to curated, tech-driven home décor solutions. With India’s home and household market poised to reach $237 billion by 2030, Vaaree is set to capture a significant slice of this burgeoning sector with its bold vision and cutting-edge technology.
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A Stellar Funding Round with Industry Heavyweights
Vaaree’s latest funding round, closed at $4.6 million (approximately ₹39.5 crore), was spearheaded by PeerCapital, with continued support from existing investors such as Peak XV’s Surge Ventures and All In Capital. New entrants, including Sattva Ventures and the Asian Paints family office, joined the round, adding strategic heft to Vaaree’s growth trajectory. This follows a $4 million seed round in November 2023, backed by Surge, PeerCapital, All In Capital, and Better Capital, underscoring the startup’s consistent ability to attract top-tier investors.
The participation of legacy players like the Asian Paints family office highlights Vaaree’s potential to disrupt the $15 billion soft furnishings and décor market, which is rapidly shifting online. “Vaaree is building the rails for how India will shop for home in the future,” said Ankur Pahwa, Managing Partner at PeerCapital, emphasizing the immense opportunity in India’s evolving consumer preferences.
Vaaree’s Vision: Curated, Quality, and Accessible Décor
Founded in 2022 by Garima Luthra, Pranav Arora, and Varun Vohra, Vaaree operates a curated online marketplace offering over 80,000 SKUs across home décor, bed and bath, kitchenware, and lighting. By sourcing directly from over 200 export-grade factories, Vaaree delivers mass-premium and luxe-quality furnishings at competitive prices, bypassing traditional retail markups. Its factory-to-home model ensures a return rate below 5%, a testament to its focus on quality and customer satisfaction.
The startup’s omnichannel approach, including its first physical store in Bengaluru, blends digital convenience with tactile retail experiences. With a customer base exceeding 100,000 across India, Vaaree is redefining how Indian consumers shop for home essentials, blending affordability with premium design.
Powering Growth with AI and Next-Day Delivery
The fresh capital will fuel Vaaree’s ambitious plans to enhance its technological and operational capabilities. A key focus is scaling its AI-powered styling tool, VibeCheck, which creates personalized moodboards and offers intelligent styling suggestions tailored to users’ tastes and spaces. This innovative feature aims to simplify the home décor shopping experience, making it intuitive and engaging.
Additionally, Vaaree is expanding its Fulfilment & Brand Verification (FBV) network to enable next-day delivery, a significant leap from its current 3–5 day shipping timeframe. This infrastructure upgrade underscores Vaaree’s commitment to convenience and quality assurance, ensuring customers receive verified, high-quality products swiftly. The startup also plans to deepen its brand presence in metros and Tier-2 cities, tapping into India’s growing appetite for curated home solutions.
“Launching AI-powered styling with VibeCheck, enabling next-day deliveries through our FBV network, and taking our brand deeper into India—this capital helps us go faster,” said co-founder Garima Luthra, highlighting the startup’s customer-centric vision.
A Powerhouse Founding Team
Vaaree’s success is driven by its seasoned founding trio:
- Garima Luthra, a Panjab University alumna, brings experience from startups like Blinkit, Furlenco, Acko, and Cred, infusing Vaaree with operational and customer-focused expertise.
- Pranav Arora, also from Panjab University, leverages over a decade of experience running Aaywon Lamitubes and Packaging Solutions.
- Varun Vohra, a BITS Pilani graduate and serial entrepreneur, has a track record of scaling and exiting ventures, including Aknamed (acquired by API Holdings in 2021) and Genii (acquired by Practo in 2015).
This dynamic team is complemented by a roster of angel investors, including Cred’s Kunal Shah, Sugar Cosmetics’ Vineeta Singh, Mamaearth’s Ghazal Alagh, and Acko’s Varun Dua, adding strategic insights and industry clout.
Tapping into India’s Booming Home Décor Market
India’s home décor market, valued at $25.5 billion in 2024, is projected to grow at a 5.4% CAGR to reach $40.8 billion by 2033, with the broader home and household market expected to hit $237 billion by 2030. Driven by rising disposable incomes, urbanization, and a growing focus on lifestyle aesthetics, this sector offers immense potential for digital-first players like Vaaree.
Vaaree competes with players like Artment, Haus & Kinder, and Nestasia but stands out with its vertical integration, AI-driven personalization, and commitment to affordability. Its revenue surged nearly 4X to ₹7.06 crore in FY24 from ₹1.91 crore in FY23, though its net loss widened to ₹15.79 crore due to heavy investments in technology and customer acquisition.
The Road Ahead: A Leader in India’s Home Décor Revolution
With robust funding, a tech-forward approach, and a customer-obsessed model, Vaaree is poised to lead India’s online home décor revolution. By blending AI innovation with operational excellence, the startup is not just selling décor—it’s crafting personalized, aspirational living experiences for Indian homes.
Call to Action:
Explore Vaaree’s curated marketplace and experience the future of home décor. Visit their website to discover VibeCheck and transform your space with style and ease. For investors and industry enthusiasts, Vaaree’s journey is a compelling case study in leveraging technology to disrupt a traditional market—watch this space for more breakthroughs!
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