In a city known for diamonds and textiles, Surat has quietly given birth to another kind of gem — a premium gym wear brand called Fuaark. Founded in 2017 by Rimpy Juneja, Swati Juneja, and Saket Juneja, this family-run company is making big waves in India’s booming fitness and athleisure market.
From humble beginnings to achieving a ₹6 crore monthly revenue run rate and serving over one million customers, Fuaark’s journey reflects how determination, innovation, and local expertise can turn a simple idea into a national brand.
From a Family Dream to a Fitness Revolution
The story of Fuaark began when the Juneja family, passionate about fitness, noticed a glaring gap in India’s gym wear segment. While fitness culture in the country was exploding, the apparel options available to most people were either too expensive or lacked performance and style.
International giants like Nike and Adidas were aspirational but out of reach for many. At the same time, local brands struggled with quality and design. Seeing this, the Junejas decided to bridge the gap — to build high-performance, stylish gym wear at affordable prices.
Surat, being India’s textile powerhouse, gave them the perfect starting point. With deep access to fabrics, skilled labor, and manufacturing know-how, they set up a small workshop and began experimenting with materials and designs that would meet international standards.
A Smart Move: Global Quality, Local Roots
One of Fuaark’s smartest decisions early on was to source fabrics from the same suppliers used by global brands like Nike. This ensured their apparel was made from top-quality, breathable, stretchable, and moisture-wicking materials, matching the feel and performance of international activewear — but at far more affordable prices.
Starting small, the team focused on perfecting core products like t-shirts, joggers, and tank tops. Customer feedback played a huge role in shaping the brand. Local gym trainers and athletes quickly noticed the difference and began recommending Fuaark to others.
What began as a handful of orders soon turned into thousands. Word-of-mouth and positive reviews became the foundation of Fuaark’s growth story.
Social Media: The Digital Gym Floor
Fuaark’s rise was also powered by smart use of social media. Instead of big advertising budgets, the brand relied on authentic storytelling and community engagement.
Their Instagram page showcased athletes, gym-goers, and fitness influencers wearing Fuaark apparel, celebrating real stories of strength and transformation. The brand’s slogan, “Train Hard, Look Sharp,” resonated deeply with India’s youth.
This organic social media presence helped Fuaark build a loyal fitness community, not just a customer base. People didn’t just buy Fuaark — they identified with it.
Surat Advantage and Sustainable Growth
Despite its growing success, Fuaark stayed rooted in Surat. The founders credit the city’s textile heritage for their ability to maintain quality, control, and scalability. Having in-house production allowed them to monitor every step — from fabric selection to stitching — ensuring consistency and faster turnaround times.
Operating outside of major metros also gave Fuaark a cost advantage, enabling them to reinvest profits into R&D, product expansion, and new technology.
Today, the brand’s catalog includes everything from gym wear and athleisure to performance accessories, catering to both men and women. Plans are underway to expand further into eco-friendly fabrics and offline retail stores across major Indian cities.
A Non-Metro Brand with Metro Ambitions
In just a few years, Fuaark has become a symbol of small-town innovation meeting big-city ambition. Competing with international brands while staying proudly Indian, it stands as proof that world-class products can be built outside traditional startup hubs like Mumbai or Bengaluru.
As co-founder Saket Juneja puts it, “We didn’t just want to sell clothes; we wanted to build confidence — to help people feel strong in what they wear.”
Fuaark’s journey from a small Surat workshop to a national success story is a testament to the power of passion, persistence, and purpose. It shows that when quality meets authenticity, even a small family venture can flex its muscles in a global arena.
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