Embedded Finance Edge: India’s Startups Weaving Banking into Apps in 2025 – Integrate or Isolate!
India’s digital finance frontier blazes in 2025, with the embedded finance market exploding to $28.6 billion, up from $5.8 billion in 2024 at a staggering 37.8% CAGR, capturing 20% of the $100 billion surge in overall digital transactions. As UPI processes 18.68 billion monthly payments and e-commerce hits $200 billion, non-financial apps like Flipkart and…